2020

E-MAILS THAT SPAM LESS AND SELL MORE

Do you also spend 20 minutes every morning deleting uninteresting emails, written in a way as if you were inviting your co-worker for lunch? The person sending these e-mails doesn’t even know who is reading them or what these people really need. But there is another way to do it. It is not just about simply sending e-mails. First you need to know what to send and who to send it to, so e-mail marketing is here to show you how to: Build a database of contacts by obtaining contacts …

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2020

HOW TO SEARCH FOR NEW CUSTOMERS EFFECTIVELY?

Do you spend hours browsing the web and confirming the accuracy of your contact list which you want to use for reaching out to potential customers? Do you often find that you cannot reach them by phone and you receive back non-deliverable emails? Take into account how many much time you invest just into this activity and ask yourself if there is a way to do it faster and more efficiently? The answer is simple – it is possible. It is a financial investment, but just like every investment, the …

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2020

COMPANY DATABASE – THE IMPORTANCE OF AN EFFECTIVE BUSINESS

Nowadays, every company knows that customers do not fall from the sky. The market is changing and evolving rapidly and each entrepreneur must constantly adapt to the conditions of the present environment in their line of business. To better understand and get to know the industry, the company database can help in a very effective way. The company can, very quickly and easily, get an overview of how many companies with the same focus exist not only throughout Slovakia, but, more interestingly, h …

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2020

STEP 8. – IMPLEMENT A SYSTEM THAT CARES FOR CUSTOMERS

This is the last step to your mastery of the world of e-mail marketing. If you held on up to this moment, you have a great chance to change things for the better. Everything is a part of something bigger: relationships that are co-dependent and support one another. A system which takes care of customers should be will be a pleasure. What could be better than taking care of and spoiling your customers? Unfortunately, this also isn’t very common in most companies. Let’s remember the tradit …

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2020

STEP 7. – USE AUTOMATION

The human factor in the communication field is indispensable. Regardless, you can still use automation to deliver interesting information which people want to see on your site and that will help them. This way it can be done immediately, quickly, at a low price and non-stop, 24 hours a day. The tools that enable us to do this are autoresponders, SmartCampaigns or auto-mails. They are messages that the system sends automatically, according to the set conditions. You create these messages, confi …

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2020

STEP 6. – EVALUATE THE E-MAIL STATISTICS

The Internet world is already almost perfect these days. Promises and guesses don´t count anymore; rather, everything is built on facts and results. How much did this campaign cost and how much did we earn? How many e-mails did we send and how many people read them, how many made a purchase? Almost anything can be measured. What we can’t measure is the increasing loyalty and the reader’s trust in you, your product or service. For now. What can we learn from statistics? E-mail campaign an …

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2020

STEP 5B. – SEND EFFECTIVELY

How not to end up in the junk mail? The issue of messages marked as spam is relatively complicated. Sometimes even a relevant message sent to a verified contact list can be caught up by antispam filter. It won’t get delivered or will “just” fall to the folder of unwanted messages. Every e-mail is controlled on its way from sender to recipient by different servers and checked if it is spam. It gets a certain number of points and if it has enough points, it will be delivered. If not, it …

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2020

STEP 5A. – SEND EFFECTIVELY

A few aspects must be considered when sending e-mails; most importantly, legal and technical. Both of them should be relatively easy to negotiate and they shouldn’t be a problem these days. Finally, it is important to know how often and when to send e-mails. Sending e-mail legally Today, multiple correspondence sending should be in accordance with 3 acts. Act No. 147/2001 Coll. on Commercial, Act No. 22/2004 Coll. on E-commerce and Act No. 351/2011 Coll. on Electronic Communication, as ame …

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2020

STEP 4. – CREATING TRULY EFFECTIVE E-MAILS

Whatever the e-mail is: a regular newsletter, newsfeed, great electronic promotion, articles, e-mail series – you can not send anything without a purpose and a goal, without knowing why you are sending it. Why are you sending this e-mail? How is it going to help the recipient? How is it going to help you? What is its purpose? What do you want the recipient to do? Ask yourself these questions and always have a clear idea about what you want to happen. You want the recipients to… …r …

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2020

STEP 3. – BUILD A CONTACT DATABASE

A lot of companies spend a lot of money on a nice-looking web so that SEO, PPC and other online activities perform better. But often this does nothing to keep the customer on the web, offer something interesting or ask for a contact. If you are not doing this, your web is missing the business spirit and is only a sort of electrical flyer and business card in one. Take a look at your website and ask yourself: What is its purpose? What should the visitors primarily learn here? …

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2020

STEP 2. – CREATING VALUABLE CONTENT

If you don’t want to get lost in the inbox of your contact´s mailbox, you need to step out of the crowd. The most important is content, content and again content. Only send what you would also want to be receive: something that would catch your interest, what would make you as a customer happy. What would amuse you? What information could help you? How could you be helpful to someone? The best source of your valuable content is your know-how. Your knowledge is your unique skill and value th …

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2020

STEP 1. – CHOOSE A STRATEGY

Marketing techniques and tools depend on one another. Their main strength come from their collective acting and mutual interconnection. One action is related to the other, supporting and complementing it. It works similarly in e-mail marketing. What is the difference between a rich and a poor company? Take a look around and see how companies gain their customers. We could compare it to shooting with your eyes closed and still hoping to strike. Or they just hit in one direction, but more inte …

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